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La nuova campagna istituzionale de Il Fotoamatore (on-air a partire da giugno 2010) punta sulla comparazione con le grandi catene di negozi di elettronica che tendono a proporre una vasta quantità di prodotti ma con scarsa profondità; il concetto viene espresso attraverso un paradosso: persone che hanno appena acquistato un prodotto che avrebbe dovuto essere una videocamera o una fotocamera e che invece si ritrovano tutt’altro. Il Fotoamatore vuole così rafforzare la sua immagine di brand altamente specializzato dove il servizio al ... Read More

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A new sales outlet of the photographic and video chain Fotoamatore has opened in Bologna, the capital of the region Emilia Romagna. To mark the launch, autorivari have created a publicity campaign using the city newspaper, ‘ Il Resto del Carlino ‘ and posters on busses and other visible spots using a Russian style font to illustrate the fact the the shop is in Via Stalingrad. By playing the ‘Russian’ card, the citizens of Bologna have an iconic association with the street and therefore the new new Fotoamatore ... Read More

40 South Energy si occupa della progettazione, realizzazione e commercializzazione di sistemi innovativi per la produzione di energie rinnovabili che sfruttano l’energia delle onde del mare.Il logo progettato da autorivari è una rappresentazione grafica del 40° parallelo che visto in una determinata prospettiva ricorda un sorriso. L’azienda ha sede legale in Inghilterra e uffici operativi a Pisa. Autorivari ha realizzato, oltre all’immagine istituzionale (logo, coordinate image, brochure), anche il sito ... Read More

The Geofor responsible waste disposal awareness campaign in conjunction with Pisa City Council. The campaign objective is to educate the City shops on the correct way to dispose of the packaging waste, principally the big and bulky cardboard boxes. Simple – crush them flat! There is a mindset that requires updating amongst the shop proprietors that simply putting the boxes out on the street is not enough. Firstly the polystyene protective interiors need to be removed. Then, the cardboard boxes can be easily squashed flat. The cubic space ... Read More

To mark the opening of the new exhibition centre, San Michele Degli Scalzi, Pisa City Council wished to celebrate the numerous projects of urban renewal and transformation and works of contemporary architecture that testify to a phase of great change in a living city. Autorivari created the communications campaign for the opening: dressing parts of the exhibition space, web site creation, exhibition catalogue ... Read More

In programma per quest’anno una manifestazione che vuole creare un rapporto socio-culturale fra la Toscana ed il Giappone attraverso lo svolgimento di convegni e concerti, la produzione di laboratori creativi, l’esposizione di oggetti di uso quotidiano e tecnologici. 4 i temi che verranno affrontati nei giorni del Festival che si svolgerà al Palazzo dei Congressi: Ambiente: pensare “KYOTO” Veicoli ecologici, riciclaggio dei rifiuti, urbanistica e ambiente Vivere in “STILE GIAPPONESE” Scienze gastronomiche, tecnologia, casa, ... Read More

La Valore Spa è una società immobiliare con sede a Prato che opera su tutto il territorio toscano. In questa circostanza ha realizzato un complesso residenziale nel quartiere San Marco a Lucca, dove sorgeva un ex-area industriale, e lo ha suddiviso in tre lotti. Attualmente autorivari ha creato un progetto di comunicazione integrata per i due lotti denominati San Marco 2 e San Marco 3 e nel prossimo anno lancerà l’intervento sul mercato lucchese attraverso i consueti strumenti di ... Read More

The department mes management and health of the Scuola Superiore Sant’Anna, one of the most prestigious italian university institutions, asked autorivari to develop a new corporate brochure and presentation of their masters degree programme. The project included photography, text and corporate image ... Read More

An educational campaign on created by autorivari on behalf of Pisa City Council on the importance of responsible behaviour when out at night in the city’s bars and ... Read More

Great Lengths is a world leader in the production of hair extensions. Great Lengths natural hair extensions are applied to one’s own hair using a technique exclusive to the best hair and beauty salons. The hair extensions are used to lengthen, thicken and to create desirable and fashionable effects. Great Lengths are present in over 50 countries worldwide. Autorivari are entrusted with the creation and delivery of publicity materials including posters and point of sale products. (projects submitted not yet ... Read More

For the the San Ranieri Hotel, an ultra modern and super architected hotel located in an ancient city such as Pisa, a complete corporate image exercise by autorivari was undertaken. This need to reflect the qualities of modernity and continuity. A new graphic was created and a particular linguistic style developed that was adopted for all events organised at the hotel and for it’s excellent restaurant, ... Read More

Logo styling and publicity campaign including TV spots for the Pacini line of products,  ‘fruits of the allotment’ and ... Read More

Publicity campaign planning including all internal communications materials for the Job Fayre, dressing the exhibition space and full poster campaign in the city of Pisa Progettazione delle campagne pubblicitarie, di tutto il materiale di comunicazione interno e dell’allestimento per la Fiera del ... Read More

The regional body for the Right To Study identified the need to make clear it’s relationship with the Region of Tuscany. Autorivari were employed to the job. A distinctive logo was created combining together the image of the red regional shield as a book. This gave a solid platform on which to communicate to the end user, the student and other interested parties, the independence of the Right To Study body from both the University of Pisa and above all, the Region of Tuscany. From here was born the phrase ‘A good reason to study’. ... Read More

Awareness campaign to encourage the public to use their tax free charitable facility of 5 cents in a 1000 by supporting the public assistance ... Read More

Autorivari created this modern day environmental superhero, the genius of the refuse bins, complete with cape and boots. His role is to draw attention to the theme of refuse differentiation. He educates the public on the proper use of the recycling facilities. He even has his own tv show on geofor web tv with interviews, gags and games created to deliver the message – recycling is easy and we should all do it. He has also featured on local ... Read More

Awareness campaign and TV spot advertising for the Stazione Leopolda exhibition hall in Pisa Immagine coordinata, spot ... Read More

Pisamo Spa operates and manages on behalf of the local council all mobility aspects: roads, car parking, roundabaouts, cycle lanes etc. Autorivari were awarded the contract to create the brand identity, logo and public awareness campaign. We created a logo and strap lines using the word play of heart and circulation using the roads and river as arteries and the city plan as the heart. Examples of the principle communication lines being translated as: ‘we have pisa at heart’ and ‘circulation ... Read More

The Busti Family Cheeses are known for their quality and considered amongst the best of the tuscany cheese businesses. It was felt that the business needed to refresh it’s image which had become somewhat dated. The Busti Family Cheeses entrusted the task to autorivari. A ground up approach was taken. a complete repackaging of the entire product range, new point of sale instruments, a new web site and re styling all of their delivery vehicles. This was a full scale corporate remodelling project designed to propel the business into the future ... Read More

Studio delle pubblicazione del bilancio ... Read More

Comprehensive communications vehicle for the San Zeno repainting exhibition ... Read More

The Rota building company is one of the primary Pisan building companies that specializes in the restoration of historical, ancient and prestigious buildings. Ample testimony to this is their restoration of the sunken foundation well of The Leaning Tower of Pisa. The company wanted to communicate their business and particular know how beyond the confines of Tuscany. Autorivari did this via a publicity campaign in the financial daily Il Sole 24 and other dailies. Are vamp of their website was developed which in particular allowed the company ... Read More

Poster campaign for the Pisa Motors Renault ... Read More

Awareness campaign for the Pisa Book Festival including posters, leaflets and other publicity materials Progettazione del materiale informativo dell’evento Pisa Book ... Read More

Progetto di comunicazione per manifestazione Parco ... Read More

The Stazione Leopolda Association, as well as being an exhibition and cultural centre, also develops and hosts it’s own projects. One of these is Dolcemente/Sweetly, a market based exhibition of craftsman baked Tuscan confectionary. Now in it’s 5th year, autorivari have been closely involved from the start creating logo, co-ordinated imagery, publicity materials and all necessary communications ... Read More

Comprehensive publicity campaign for the public works exhibition in Stazione Leopolda including posters, leaflets, exhibition hall dressing and programme. Progetto di comunicazione e allestimento interno Mostra dei lavori ... Read More

Creation and realisation of the three monthly magazine Hair and ... Read More

Brand creation ‘ us for you ‘ and associated ... Read More

Brand name creation, logo design and sales force materials for the Extensilk range of hair ... Read More

Campagna pubblicitaria per l’evento Essere ... Read More

Poster campaign, public relations, press activity, and catalogue promoting the organisation Conferscenti branch of Pisa and Lucca using the strap line – ‘ keeping your business in shape ... Read More

Posters, post cards, festival catalogue and exhibition space dressing for the 2005  Biennal Young Arrist ... Read More

Architectural review, logo study and cover design ... Read More

Borgo Sereno owners of the site Viasantantoniopisa have transformed the old Gentili pharmaceutical factory in the heart of Pisa into a residential complex of great historical and architectural value. The company recruited autorivari to undergo a process of market analysis, name study, logo creation, publicity launch campaign and ongoing visibility exercises throughout the building works. The company were delighted with the campaign as it resulted in good sales of the apartments in what can only be described as a very difficult time in the ... Read More

Publicity campaign including posters and web site creation for the Pisa – Unique Wine Country campaign on behalf of the sector operating in the province of Pisa ... Read More

For the fotographic chain Il Fotoamatore the brief was to clearly position the business as super specialists in the photographic sector and not merely yet another electronics chain offering photographic services. To differentiate Il Fotoamatore from competitors the strap line ‘competenti per passione’ (passionate about quality) was created along with a restyling of the logo. This translates as ‘dedicated specialists’, further underlining their particular skills as being much more than mere retailers of photographic ... Read More

Publication of the San Giuliano Terme 2006 social accounts including CD rom and web site Other ... Read More

Recycling is easy and here is how you do it: the Geofor Trashometer. This ingenious device informs the user with pictures and a rotating inner disk just where to put the recyclable ... Read More

Nel centro storico di Pisa l’incontro tra un noto costruttore pisano ed un imprenditore che si occupa di arte contemporanea ha dato vita ad un intervento particolare in cui l’arte si sposa con l’edilizia; è stato infatti coinvolto un importante artista per realizzare alcune installazioni permanenti all’interno del complesso immobiliare. Autorivari ha creato un’immagine al complesso residenziale, inventando il concetto di “le case dove l’arte è di casa” e lo hanno opportunamente promosso attraverso la realizzazione del ... Read More

Autorivari have had the contract for handling the communications requirements of CPT now for a 5 years. The most recent work done was that of informing the public, especially younger members, of the new extended late bus hours for Pisa. This was done in a film noir style, using a ‘Dracula-esque’ feel for the posters, leaflets and other ... Read More

For the 2006 event translated as ‘pisan work – honest quality’ autorivari created an innovative multilayered campaign. The strategy was to present the various wine and olive oil producers of the region as sound, sage and proud of their produce. The campaign concentrated on photography designed to communicate the joy and passion behind the regions oil and wine producers. We furthered the campaign by dressing the entire exhibition space at Stazione Leopolda Pisa. Following the success of the 2006 event autorivari also ran the 2007 ... Read More

The Bi-annual Cinema Festival For Peace is a cultural event organised to give voice to that part of cinema that seeks to narrate the tragedy of war and the brutality of real conflicts that the world seems to be so full of. This gave rise to the powerful image of the person having their eyes and mouth covered with a roll of film intended to suggest things of which we should not see or speak ... Read More

Communications campaign for the 2005 Cinema Biennale for ... Read More

The marketing and communications division of Unicoop Tirreno, a division of Coop, one of the leading nationwide and ethical supermarket chains, needed to create a co ordinated image for all the initiatives arising out of their equal opportunities for all programme. Autorivari were recruited to create all the necessary communications materials including logo and fact finding ... Read More

Sviluppo Pisa (Pisa Development) the organisation for Activity in Public Property, in the context of city transformation, employed an important architecture studio, Studio Valle, to project an Intermodal hub that will see a transformation of an important part of the city, the zone near the central railway station (are we talking about the subterranean car park). To explain this big project to the citizenry, autorivari were entrusted with the task. From this came the name Sestaporta/The Sixth Door: the medieval city walls of Pisa contain 5 ... Read More

Before the product Playmobil was used in a high profile Vodafone campaign, autorivari hit upon this material as an excellent medium in which to express the idea of work as a phase of life one enters as an adult after finishing school, college or university. The brief consisted of not only promoting the Jobs and Careers fayre but also the building which housed it, The Stazione Leopolda. This is a newly restored iconic Pisan building having once been the Tram Station and now used for exhibitions and cultural ... Read More

Il Gruppo Forti è una delle realtà più consolidate del territorio pisano nel campo dell’edilizia e, più recentemente, dell’ecologia. Costituito da 8 Società diverse, ha incaricato autorivari di rivedere complessivamente l’immagine del gruppo sia attraverso un nuovo e più funzionale sito web che con idonei strumenti di comunicazione off ... Read More

Commencing with a reportage style photographic assignment for Ecomar, autorivari were then further commissioned to develop a series of coordinated communications tools to artistically illustrate their refuse processing activities. Autorivari created brochure materials, newspaper spots and corporate image ... Read More

Autorivari worked closely alongside the marketing department of the bank to create a comprehensive publicity campaign to support the launch of their Carta Etrusca. This is an innovative system of converting into money promotional discounts offered by a shop network subscribing to the product. The work involved a newspaper campaign, web site creation, tv spots, radio and point of sale information ... Read More

For the 5th bi annual young artist exhibition autorivari created a strong and original campaign where the art is not just merely ‘represented’ but becomes an active part of the publicity campaign for the exhibition. The campaign was divied into two phases: the first phase consisted of booking 6 poster sized spaces (6m x 3m) in the centre of Pisa which were blank white bill posted. Then over a 3 day period, 6 different groups of artists worked the spaces as performance art. They filled the blank white spaces with a carte blanche brief ... Read More

The central business objective of Geofor is to increase the collection of differentiated refuse via their door to door service. This involves the gradual phasing out of the large communal collection bins. It has been proven that the door to door method increases the amount of differentiated refuse. Autorivari were trusted with the job of educating the public to make this change. The tools employed include clearly designed local council personalised leaflets and video illustrating how to differentiate the refuse for ... Read More

Furthering the Geofor education programme autorivari went into the primary schools. An educational game was created which the the children played in class. This culminated in a big public outdoor party with the participation of over 2000 children. Autorivari organised all aspects of the ... Read More

As part of the we care and so should you campaign the Trashometer went on tour in the 24 local councils that use Geofor’s refuse services. Point of service stands were set up in town squares. Young people on bikes went around handing out Trashometers making contact, headlines and engaging directly with the ... Read More

After a management restrucing process Geofor recruited autorivari to work on the task of communicating the values of care, service and and responsibility via a complete re vamp of the brand identity. The leaf was remodelled and repositioned to feature more prominently in the logo. The simple yet effective graphic act of changing the colour of ‘for’ in the word Geofor to olive green triggers feelings of caring for our environment.  ‘for’ is a ‘can do’ word. This sense of service across geofor’s operating sectors as ‘sub ... Read More