principale location: Haus der Kultur der Welt – Berlin - www.transmediale.de

Transmediale è un festival che offre una riflessione sull’impatto socio-culturale, politico e creativo delle nuove tecnologie, la rete e l’innovazione digitale.

Transmediale presents and pursues the advancement of artistic positions reflecting on the socio-cultural, political and creative impact of new technologies, network practices and digital innovation. As a festival aiming to define the contours of contemporary digital culture, it seeks out artistic practices that not only respond to scientific or technical developments, but that shape the way in which we think about and experience the technologies which impact virtually all aspects of our daily lives. As such, transmediale understands media technologies as cultural and aesthetic techniques that need to be embraced in order to comprehend, critique, and shape global societies.

The festival includes exhibitions, competitions, conferences, film and video programmes, live performances and a publication series called ‘transmediale parcours’. Moreover it cooperates with club transmediale (CTM), which deals with electronic music and club culture.

Nelle immagini che seguono:

• la campagna di comunicazione dell’evento realizzata nelle stazioni della U-Bahn di Berlino in cui è stato utilizzato un semplice modulo grafico;
• il cerchio nero su sfondo bianco;
• disposto in varie composizioni che creano degli effetti optical.