The Geofor responsible waste disposal awareness campaign in conjunction with Pisa City Council.

The campaign objective is to educate the City shops on the correct way to dispose of the packaging waste, principally the big and bulky cardboard boxes. Simple – crush them flat! There is a mindset that requires updating amongst the shop proprietors that simply putting the boxes out on the street is not enough. Firstly the polystyene protective interiors need to be removed. Then, the cardboard boxes can be easily squashed flat. The cubic space of the cardboard box is dramatically reduced and their collection and subsequent recycling is made much easier. Autorivari have prepared a simple and informative circular that has been distributed to all shop owners informing them of how easy ( and necessary ) it is.